Conklin said the average sales per square foot is $1,300 annually. Last year, more than 3,000 chartered tour buses brought international tourists from China, Japan and Brazil to Desert Hills. “It offers a list of stores not available at outlet centers in the U.S.,” Conklin said.ĭesert Hills has been a popular retail attraction since it opened in 1990, and it attracts more than 10 million visitors annually. The expansion will make Desert Hills one of the flagships of Simon’s more than 65 Premium Outlets chain of discount brand boutique centers located across the United States and in Puerto Rico, said Coleen Conklin, Premium Outlet’s senior vice president of marketing. Other existing designer discount stores include high-marquee brands Michael Kors, Salvatore Ferragamo, St John, Polo Ralph Lauren, Versace, and Armani, all selling fashions typically a season to one year old, at 25 percent to 65 percent off. Prada will introduce an expanded 7,500-square-foot outlet store at Desert Hills this year. A Marc by Marc Jacobs shop is scheduled to open in May. Other designer brands opening outlet shops at Desert Hills include Belstaff, Max Mara, Wolford, La Perla, CH Carolina Herrera, Fendi, John Varvatos and Valentino, which will open on Aug. The retail center will host 50 new shops, including the first Alexander McQueen and Helmut Lang outlet shops in the United States. ![]() Simon Property Group, the owner and operator of Desert Hills, located in Cabazon, Calif., a 20-minute drive from Palm Springs, Calif., spent $100 million on the 146,000-square-foot expansion, which debuted on April 24. Desert Hills Premium Outlets, known as a Rodeo Drive for discount designer clothes, unveiled the biggest expansion in its more than two decades in business.
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